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Since his inaugural unveiling through his degree show and later exhibitions at Free Range London and Printworks, Edinburgh, Nanson has found his unique approach to image making has earned him a privileged place in the market, finding success in both fine art and commercial photography.
Nanson attributes this success (having both art directed and shot numerous advertising campaigns) to his well rounded creative thinking process, coming from a creative background (his mother and Art Teacher and father and Art Director) he has developed an understanding into the significance of invention, imagination and relevance within his work, and employs this when working in either field to try to produce imagery which is fresh and unusual, and always underpinned by a central concept or idea which the image (S) seeks to expose.